Research. Experience. Design. Repeat Cycle.

Imagine: Trying to run with 15 pounds of metal. It’s heavy and it slows you down.

Reframe: Now, suppose that the 15 lb of metal is a bicycle.

Repeat: With a bicycle you can move faster than the fastest runner; the metal that was a burden is now your asset.

Success: Friction is value derived from experience. It is this friction and burdens that challenges us to respond with creativity, innovation and that makes humanity progress. I believe in the value of people, and in the incremental growth earned and cultivated by friction.

About Me: As a design leader and an avid cyclist, I embrace the design process and hope to share this culture of innovation and creativity with people around me.

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